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How Data Science Is Benefiting The Travel Industry?
The ongoing process of global digitization has led to a tremendous rise in the demand for Big Data & its relevant technologies. The use of Big Data & Data Science technologies has become more prevalent in the industries across every major sector. With the application of these technologies, most of the enterprises have been very much successful in achieving their desired goals & objectives. Predictive Analytics, Demand Forecasting Techniques, Price Optimization Models, Fraud Detection Analysis, etc are among the major applications of Data Science that are making a difference in this new age of Big Data.
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Now, let’s work towards understanding how travel industry is benefiting from the application of Big Data & Data Science technologies.
Big Data & Data Science In Travel
Till the advent of Data Science revolution, the travel industry used to depend of statistical approach to deliver the best travel experience to their customer. Now, with the availability of large volumes of Big Data, travel enterprises are working their way towards analyzing the insights from this Big Data with the application of advanced data analysis techniques in Data Science. By subjecting the available data to data analysis techniques, enterprises are now able to
- Accurately predict the seasons where people are more likely to plan for traveling & are also predicting the most preferred destinations.
- Indentify the specific customers who are more likely interested in traveling & then target them with effective marketing campaigns.
- Better understand their customer requirements & demands to deliver them the ultimate travel experience.
- Intelligent travel assistants are helping the enterprises to reach out to their clients & build better customer relations.
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